Add Adsense Matched Content Ad in Blogger. You can Add Adsense Matched Content Ad in Blogger site / blog / website easily. Matched content ads is a new feature in Adsense that shows related content for your site and helps you to drive more traffic. It’s more like a “related posts” section with the option to include ads in it as well. In this tutorial we are going to show you how to enable and add Google Adsense Matched Content on your Blogger website.
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Add Adsense Matched Content Ad in Blogger
Checking If Your Blogger Blog Is Eligible
You should note that Not all Adsense Publishers can get the Matched Content units on their site. There is a minimum traffic requirement. If you meet that, then your blog will be able to display the Matched content ads. To check if you are eligible or not, you have to login to your adsense account and proceed.
Open the account, and in the sidebar go to “Settings.” Under “My Sites” you should find the “Matched Content” tab. Here you can see which of your sites are eligible for Matched content. If a site is eligible, then it will show a green checkmark as shown below.
Create Adsense Matched Content Unit for Blogger
- Go to “My Ads” in the Sidebar, and Under the “Content” section click on “Ad Units.”
- Click on the “New Ad Unit” button to create a new unit. On the next screen select “Matched Content.
- In the following interface you can see a live preview of how the unit looks. On the right you can customize and add your own styles to blend it with the content of your site. At the end there is a “Size” menu where you can set a custom height and width for the unit.
- After finalising the look, save and get the code to display the advertisement.
Modify The Code Before you Proceed
Replace async with async=” inside your code to avoid getting errors in your blogger template editor. Also add a conditional Tag, so that the Ad is not shown on home page of your blog. Edit your code as shown below:
<b:if cond='data:blog.pageType == "item"'><script async=''src='//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js'/>
<!-- Matched Content -->
<ins class='adsbygoogle' data-ad-client='ca-pub-xxxxxxxxxxxxxxx' data-ad-format='autorelaxed' data-ad-slot='xxxxxxxxxxx' style='display:block'/>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></b:if>
Place the Matched Content Unit on Blogger
You have two options to place and display the matched Content ad on your blogger site. The first is right under the post where normally bloggers place the related posts. The second area is in the sidebar. You need not worry about the amount of space the unit will take up if you’ve set the sizing to be “Responsive.”
Before you proceed you should backup your content.
Follow these steps to Add Adsense Matched Content Ad in Blogger –
- Login to your Blogger blog and Go To Blogger > Settings> Template
- Click “Edit HTML”
- Search for the code:
<data:post.body/>Note it will appear several times depending on your layout. Choose the last occurrence of this code. - Paste your Matched Content Code just below the of
<data:post.body/>Tag.
Conclusion
Adsense Matched Content is new but totally effective. In my experience, I did see a slight growth in post engagement. Also, the monetization option contributed well in the revenue. This will increase your RPM too. Do share your experience in the comments section.